For most business owners, launching a website is a monumental task. Not only do you have to integrate your product or service on the site, but you also have to make sales, advertising, and marketing decisions. You and you alone may be responsible for marketing the products and services on the site. And even if you have a team, this task alone can be very time-consuming.
Is designing a website your top priority or is it running the business? For most entrepreneurs, it is running business operations. Do you really have time to perform all web design activities?
If you have a business, then you definitely need a web presence. There isn’t a business today that can’t benefit from the exposure that the Internet has made possible. The internet has made the process of doing business easier and facilitates connecting with your customers.
Your competitors definitely have a website. Their website probably includes a clean layout and clear navigational structure. Your website design should also be appealing to your customers – cluttered navigation, ugly colors and a website that looks as if it were designed by amateurs will definitely not help your cause and will be a turnoff as far as your customers are concerned.